Now, in a market that is ever changing, competitors are challenging Dell with new and unique products in an effort to overcome the superiority of the Direct Model. The growth and development of laptop computers is a primary area in which Dell can work for continued success, despite the threats posed by its competitors. In developing a new laptop computer, Dell would like to target three specific segments. The first, business executives generally receive their computers from their employer through a direct relationship with a manufacturer or a supplier.
Motorola Mobility and system X are its most recent and major acquisitions. It makes Tablets, smartphones and smart TVs too. It targets to become one of the leading technological companies of the world. Lenovo has depended upon technological innovation and a smarter strategy to grow its brand.
However, there are still major challenges ahead. Apart from a declining PC market, currency volatility in major economies of the world is also a major challenge. Here is a SWOT analysis of Lenovo analyzing the strengths, weaknesses, opportunities and threats before it.
It is considered a reliable brand and has garnered huge brand loyalty based on product quality of its products and technology. Another reason leading to surge in the popularity of Lenovo is its competitive pricing strategy.
Its business is divided into several business groups or divisions. It makes a large range of products including PCs, laptops, tablets, smartphones, smart TVs and even storage solutions.
Its products are highly popular in both China and India. A very large part of its sales comes from the Asian markets. Its rapid growth in the PC industry has been fueled by a series of aggressive acquisitions by the brand.
Its market share might have grown over time but Western markets still make a tiny contribution to its sales. After having acquired Motorola Mobility, Lenovo is now targeting maturer markets for further growth.
This decline is due to several factors including the rise of mobile technology and has affected the PC industry deeply.
However, after the acquisition of Motorola mobility its smartphone business has caught momentum and this could help Lenovo grab the available opportunities and increase its revenue.
Demand has grown very fast in this area and Lenovo too could make use of these opportunities for faster growth. Smaller Chines brands have mostly been catering to this need in the past.
It affects both profits and revenues. Intense competition from existing players — The competition in the PC and smartphone industry is intense. Falling laptop sales — Laptop sales have continued to fall over the recent years.
It is mainly because of the increased use of mobile technology. The proliferation of mobile technology has led to increased use of smaller and more portable devices.Dell Corporation SWOT Analysis. Print Reference this. Disclaimer: In Dell had to recall million laptop adapters because of a fear that they could overheat, causing electric shocks or fires.
(Oppapers, ) Another weakness of Dell is there is no diversification and the company is only focusing on the PCs business. (Mbalectures. Swot Analysis of Dell Computers Dell Computer Corporation started in by Michael Dell with this very simple premise as its basic foundation: that personal computers could be built and sold directly to customers and by doing this, Dell could address their specific needs and provide the best computing solutions that meet those needs.
Published: Wed, 06 Dec SWOT Analysis. Dell Computer Corporation was founded by Michael Saul Dell in with their simple premise as the basic foundation that personal computers could be built and sold directly to customers and by doing this, Dell could address their specific needs and provide the best computing solutions that meet those customers needs.
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dell: 1. Dell has reliability and excellent customer service along with strong brand loyalty.
SWOT Analysis Dell Computer Corporation was founded by Michael Saul Dell in with their simple premiss as the basic foundation that personal computing machines could be built and sold straight to clients and by making this, Dell could turn to their specific demands and supply the best computer science solutions that meet those clients [ ].
A SWOT analysis of Lenovo - strengths, weaknesses, opportunities and threats of the largest PC maker of the world. Lenovo competitors: HP, DELL, Acer, Apple, Huawei.
Strengths: Falling laptop sales – Laptop sales have continued to fall over the recent years. It is mainly because of the increased use of mobile technology. The.