Dec 3, Introduction of Nokia Nokia is the innovation of long term plans in mobile industry in Pakistan as well as in international mobile industry Pakistan. Fredrik Idestam established a wood- pulp mill and started manufacturing paper in southern in in southern Finland near the banks of a river. Nokia employs 50, people in countries.
Nokia's marketing strategy Nokia's marketing strategy Nokia maybe the world leader in the mobile phones arena, but it seems as if it has completely lost its way as far as the marketing strategies are concerned NO DOUBT THATthe products from the Finnish company, Nokia, are some of the very best in the world, but the company still hasn't found a profitable way to market its goods.
The very reason that other mobile phone companies are fast eating up Nokia's market share is their superior yet simple marketing practices.
These companies have made Nokia pay dearly for its rudimentary approach in marketing its phones.
The aggressive marketing practices followed by Motorola have hit Nokia very hard and it is losing very crucial global market share every month to its American competitor. Nokia, quite alarmed by the dropping sales of its phones, is now putting all its weight behind the N-Series range.
The N-Series is packed with multimedia features and Nokia believes that these phones might woo the costumers back to the big daddy of the mobile phone world. But Espoo, we have a problem!!
Nokia is headquartered at Espoo, Finland. While Motorola quite intelligently gives a dashy-flashy name to every phone it brings into the market, Nokia tends to do the exact opposite.
Nokia from the very start has relied on numbers rather than names. This strategy worked very well in the past, but only because there wasn't much competition back then. But times have changed. Every month the market sees at least a dozen new handsets from an equal number of manufacturers.
Consumers now have more than they can choose. Consumers are more attracted by names because they can thus easily relate to the features of the phone.
These phones are not packed with heavy multimedia features like the N-Series; still they are selling like hot cakes. Just by reading the name of the handset, one gets a broad idea what the phone looks like or whatits features are.
Nokia advertises more than Motorola. Still its market share is dropping. Motorola does not need to spend much money for the promotion of its products and it doesn't have to worry about the marketing of these phones; it just simplifies its job by naming its products right.
Take the example of Apple. It did not have to do much to promote its iPhone. Thanks to the leaked photos and technical specifications, it became the most anticipated gadget of all times.
It is high time that Nokia starts applying some common sense to its marketing strategies.NOKIA MARKETING PLAN PROJECT INTRODUCTION Nokia was founded in as a paper mill in Finland. It went on to establish it’s self as a renowned mobile phone manufacturer and one of the most powerful brands in the world.
It includes the history, and a brief introduction to Nokia followed by the company organization. Half way through the report you can find information about Nokia's marketing mix, market share and sales.
NOKIA LUMIA MARKETING PLAN ESSAY. EXECUTIVE SUMMARY. The Nokia Lumia is a well-known smart phone brand that only rivals the iPhone and the Samsung Galaxy range of smartphones. This paper is a detailed report on the marketing plan behind the development of the Nokia Lumia.
Introduction The company we have chosen to analyse in our project is the Finnish mobile phone giant Nokia. This chapter tells you briefly what Nokia actually is, its company structure and overall view on the size and sales of the company.
SUMMARY: The report on Marketing Strategy of Nokia India is an overview of Nokia's entry and expansion strategies in India. Nokia Corporation a Finnish multinational communications corporation, headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki.
Marketing Strategy of Nokia. INTRODUCTION The company I have chosen to analyze in my project is the Finnish mobile phone giant NOKIA.
This project tells us briefly what Nokia actually is, it’s company structure and overall view on the size and sales of the company & also the Various Marketing Strategies followed by them.